影响我国足球联赛上座率的因素与对策研究   总被引：10，自引：0，他引：10  

王景波 《体育科研》2003,24(6):27-29

上座率是联赛的根本。研究表明影响观众出席人数的主要因素包括:球迷动机因素、比赛吸引力、经济因素、竞争因素、人口统计学因素、体育场因素、体育对社会的价值、体育专注和体育迷地位。除此之外,国家队比赛成绩、比赛公正程度、赛制安排等也影响比赛的上座率。  相似文献   

血液氧自由基、血乳酸、主观用力感觉、心率与运动强度相关性的研究   总被引：3，自引：0，他引：3  

赵敬国  李建文  王茂叶  丁萌 《沈阳体育学院学报》2004,23(3):360-362

为探索抗氧化运动强度与监控指标的确定,采用CR2000RC氧自由基生化分析仪、LT 1710血乳酸测定仪、Borg(15、10)主观用力感觉等级量表、心率监测系统对受试者(n=9)从事300、600、900、1200、1500KPM/min不同强度踏车(Monark839E)运动(每级负荷运动5min)时血液氧自由基、血乳酸、主观用力感觉、心率的变化进行测定,并对其进行了相关性分析。结果表明:心率、RPE(15、10)与运动强度(KPM/min)之间呈现高度线性相关,r=0 959、0 923、0 918;血液氧自由基浓度与运动强度、心率、RPE之间的相关性较低,但其变化趋势类似于血乳酸的变化,低强度时(≤900KPM/min)虽运动强度增加但血液氧自由基浓度保持不变,当运动强度超过900KPM/min时,血液氧自由基浓度随运动强度增加而增加;RPE10与血乳酸之间的相关程度高于RPE15、心率、运动强度与血乳酸的相关程度。认为心率、RPE(15、10)可作为监控抗氧化运动强度的理想指标;血液氧自由基浓度不能作为运动强度的监控指标;从抗氧化运动角度而言,健身运动的强度应以血乳酸4mM、心率130beats/min、RPE15值11、RPE10值3左右为宜。  相似文献   

网络时代大众传播研究者面临的挑战与机遇——从受众研究和内容分析说起   总被引：3，自引：0，他引：3  

吉尔多·H·斯坦佩尔  罗伯特·K·斯图尔特  田青 《国际新闻界》2001,(4)

互联网似乎是一把双刃剑 ,它为受众调查和内容分析提供了新的机遇 ,但是多年来研究者们所遇到的一些老问题依然存在。大众传播研究趋于改善还是恶化 ,将取决于研究者使用互联网的技能。  相似文献   

体育新闻报道有效传播的初探   总被引：3，自引：0，他引：3  

邓晟 《广州体育学院学报》2001,21(2):127-128,F003

体育新闻信息传播者的主观意图能否适应和满足受众的需要，是体育新闻信息传播取得效果的关键。对世界水平最高的综合性体育盛会奥运会的报道则是对媒体体育新闻传播有效性的最好检验。本研究以分析获得2000年悉尼奥运转播权的NBC对奥运的报道为典型案例，论述体育新闻报道的有效传播规律。  相似文献   

基于组合加权评分的Item-based协同过滤算法   总被引：1，自引：0，他引：1  

马丽 《现代图书情报技术》2008,24(11):60-64

针对Item-based协同过滤算法中用户评分数据稀疏性严重影响推荐质量的问题,提出一种基于组合加权评分的Item-based协同过滤算法,以用户评分项并集作为用户相似性计算基础,并提出一种组合加权评分方法来对并集中的未评分项进行计算和填补,从而降低了数据稀疏性。实验结果表明该算法能有效提高推荐质量。  相似文献   

西方公共电视的节目评估:收视率悖论   总被引：3，自引：0，他引：3  

倪燕  赵曙光 《国际新闻界》2004,(2)

在经营和编辑上试图独立于政府控制和商业影响的西方公共电视系统在评估节目时面临着使命与效率的冲突。收视率依然是公共电视系统在判定理想节目时的关键指标 ,但是并不是唯一的“指南针” ,各公共电视系统往往是综合使用收视率和收视质的表现评估节目价值。  相似文献   

Nurturing Authority     

Tanya Muscat 《Journalism Practice》2018,12(2):220-235

When considering the role of local journalism in a networked media environment, it is crucial to examine how audiences attribute news with the power to define social knowledge. In particular, television news programs need to appeal to audiences by reinforcing a sense of local journalistic authority to assert the parameters of who and what is worthy of coverage. This article presents the findings from interviews with a range of commercial television news viewers in Sydney, Australia. It positions viewership in the context of people’s wider engagement with news, and in relation to their interpersonal and digital social interactions. The paper argues that local audiences have conflicting attitudes to the role of television news, both contesting and re-inscribing the programs with the power to demarcate social, political, and cultural knowledge. It traces how local audiences challenge the ability of news to convey boundaries within the community through processes of exclusion, connecting the contestations to the lived experiences of the individuals. It identifies that television news programs nurture journalistic authority in terms of their local relevance, and it contributes insights on the significance of local news by engaging with the means by which audiences themselves attach social power to journalism.  相似文献   

Measuring the value of theatre for Tyneside audiences     

Joshua Edelman  Maja Šorli 《Cultural Trends》2015,24(3):232-244

What values do theatre and dance hold for audience members? And how do these values differ between subsidised, amateur, and commercial performance? This paper addresses these questions through a survey of over 1800 spectators for theatre and dance in Tyneside in northeastern England, as well as a parallel set of focus groups, in the spring of 2014. These methods, which are designed for comprehensiveness and comparability, are being used across Europe by the Project on European Theatre Systems, a working group of theatre sociologists. Our research showed two sets of values which performances achieved; one was a common measure of performance quality, while the other described the values particular to subsidised work. This allows us to articulate both the general value of the arts and the particular values which subsidy (attempts to) facilitate. This has implications for both understandings of cultural value and for cultural policy, as the distinction between the two groups was not clean. We also found that amateur theatre participated in the same value system, but with an increased emphasis on loyalty and community cohesion. The paper concludes a methodological reflection on the use of quantitative methods in theatre studies.  相似文献   

Fifty Years of Super Bowl Commercials,Thirty-Two Years of Spectacular Consumption     

Matthew P. McAllister  Elysia Galindo-Ramirez 《国际体育史杂志》2017,34(1-2):46-64

Abstract

This article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences.  相似文献   

Objective and subjective methods for quantifying training load in wheelchair basketball small-sided games     

Aitor Iturricastillo  Cristina Granados  Asier Los Arcos  Javier Yanci 《Journal of sports sciences》2017,35(8):749-755

The aim of the present study was to analyse the training load in wheelchair basketball small-sided games and determine the relationship between heart rate (HR)-based training load and perceived exertion (RPE)-based training load methods among small-sided games bouts. HR-based measurements of training load included Edwards’ training load and Stagno’s training impulses (TRIMP_MOD) while RPE-based training load measurements included cardiopulmonary (session RPEres) and muscular (session RPEmus) values. Data were collected from 12 wheelchair basketball players during five consecutive weeks. The total load for the small-sided games sessions was 67.5 ± 6.7 and 55.3 ± 12.5 AU in HR-based training load (Edwards’ training load and TRIMP_MOD), while the RPE-based training loads were 99.3 ± 26.9 (session RPEres) and 100.8 ± 31.2 AU (session RPEmus). Bout-to-bout analysis identified greater session RPEmus in the third [P < 0.05; effect size (ES) = 0.66, moderate] and fourth bouts (P < 0.05; ES = 0.64, moderate) than in the first bout, but other measures did not differ. Mean correlations indicated a trivial and small relationship among HR-based and RPE-based training loads. It is suggested that HR-based and RPE-based training loads provide different information, but these two methods could be complementary because one method could help us to understand the limitations of the other.  相似文献